Product search and discovery
Query understanding, hybrid retrieval, attributes, facets, ranking, merchandising, inventory, analytics, and relevance evaluation.
Industry · Commerce
Commerce AI has to understand the catalog and the buying journey
Kubto connects search, recommendations, assistance, catalog workflows, platform integration, and infrastructure to the product data and business controls that shape a real storefront.
Who this is for
Ecommerce, merchandising, product, support, data, and engineering teams responsible for discovery, conversion, catalog operations, and platform reliability.
Problem to solve
Generic AI can produce attractive demonstrations while ignoring product eligibility, inventory, price, customer groups, locale, merchandising, attribution, and storefront performance.
Scope
Commerce workflows where technical and business rules meet
Recommendations and navigation
Alternatives, similar products, bundles, cross-sells, category discovery, placement rules, exclusions, fallback, and attribution.
Product and support assistance
Grounded answers from approved catalog, policy, order, delivery, and support sources with permission, citation, and escalation.
Catalog operations
Enrichment, classification, quality review, exception handling, translation support, duplicate resolution, approvals, and audit.
Platform and data integration
Commerce platform, PIM, ERP, CRM, support, analytics, identity, warehouse, event, feed, and custom service connections.
Storefront and infrastructure
Rendering, APIs, caching, deployment, observability, failure handling, security boundaries, performance, and recovery.
Architecture
A commerce AI path from source of truth to customer action
- 01
Catalog and rule layer
Identify authoritative product, price, inventory, content, eligibility, customer, locale, campaign, and policy data.
- 02
Intelligence layer
Apply retrieval, ranking, recommendation, generation, or automation with business rules, permissions, fallbacks, and evaluation.
- 03
Experience and workflow layer
Integrate the capability with search, category, product, cart, support, admin, or operational journeys.
- 04
Measurement and operations
Track technical, relevance, behavior, commercial, content, incident, and cost signals with named owners and change control.
Deliverables
What the engagement can produce
✓
Commerce data and journey map
Sources of truth, customer and staff journeys, business rules, integrations, failure points, owners, and measurable friction.
✓
Use-case architecture
Data flow, retrieval or decision logic, platform interfaces, controls, experience, events, operations, and rollout.
✓
Evaluation framework
Representative queries or tasks, catalog context, quality judgments, behavior events, business measures, guardrails, and attribution.
✓
Release and operating plan
Cohorts, compatibility, monitoring, support, merchandising or content ownership, incidents, rollback, and improvement cadence.
Use-case selection
Prioritize friction that can be observed
Discovery friction
Zero or poor results, repeated reformulation, weak category navigation, low product engagement, and recurring query gaps.
Decision friction
Product comparison, compatibility, fit, policy, delivery, or availability questions that prevent a customer from acting.
Operational friction
Manual enrichment, classification, merchandising, support triage, integration reconciliation, or repetitive exception work.
Boundaries
Boundaries and decisions to verify
Good work is easier to trust when the team knows what is included, what still needs proof, and who owns each decision.
Revenue attribution requires control
Search, recommendation, and assistance outcomes are affected by inventory, price, campaigns, UX, traffic, seasonality, and concurrent changes.
Business rules remain authoritative
AI should not silently override eligibility, price, inventory, customer-group, legal, policy, or merchandising controls.
Platform details determine feasibility
Edition, version, hosting, extensions, custom code, APIs, traffic, and vendor contracts must be verified.
Bring the catalog constraint and customer journey
Kubto can help map sources, rules, platform interfaces, evaluation, and a bounded implementation or improvement path.
Discuss a commerce workflow